Enjoy your morning coffee and reading — from today’s NYT Magazine: TESLA’S DANGEROUS SPRINT INTO THE FUTURE

Tesla’s goal has always been focused on going green, rather than creating the driverless future. (Its mission is emblazoned on its factory walls: “To accelerate the world’s transition to sustainable energy.”) Yet as the automobile industry settles on the consensus that self-driving cars are coming — their promise to improve safety and to help ride-sharing replace car ownership for many Americans propels their inevitability — Tesla finds itself in the midst of a contest to do both. This set of challenges should be enough for any company, especially one led by a chief executive whose time is compromised by other business commitments as a founder of a rocket company (SpaceX), a new tunneling operation (the Boring Company), a company planning a human-computer interface (Neuralink) and a nonprofit focused on the dangers of artificial intelligence (OpenAI). But Tesla has given itself a few others too. One is to essentially reinvent modern manufacturing processes at the Gigafactory. Yet another is to create the first mass-market electric car ever. In the meantime, a company that has never made much profit needs to somehow figure out how to do so — that is, to put itself in the black before financial losses and missed deadlines curdle any hope that Tesla inspires, among customers or stockholders, into skepticism.

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